Pitch one song to one person at a time. Find the A&R who signs your kind of music, send them a short email with their name, why the song fits their label, one private link that plays in full quality and one ask. Follow up once, one to two weeks later. Before you send anything, make sure your profile is current and your splits are settled, because those are the next things they check.

This guide covers each step, then how to send personal pitches to many labels at once in Aden without a BCC list. For why demos get skipped in the first place, read Why A&Rs don't listen to your music.

Before you pitch

Three things decide whether an A&R presses play. Fix them first.

1. Your profile. A current photo, two lines on who you are and what you sound like, your latest release, your next show, and links that work. In Aden that is your profile at aden.space/@yourname. Import or paste links on your Links page reads your Linktree or website and files every link for you.
2. Your link. It plays in one tap in the browser, at the quality you mastered it at, with no login and no zip file. The share link on an Aden track plays the WAV, FLAC or AIFF you uploaded without compressing it.
3. Your paperwork. Every writer's name, role, split, IPI number and PRO, who owns the master, sample clearances and the ISRC. In Aden these live on the track: collaborators carry their splits, IPI and PRO, and contracts and split sheets sit in the track's Files.

Find the right A&Rs

A pitch to the wrong label is a wasted pitch, however good the song is.

• Listen to the label first. Play their last ten releases. If your track wouldn't fit in that run, skip them.
• Find the person, not the label. Release credits, the label's website and LinkedIn usually name the A&R who signs the sound you make. An email to a person gets read. An email to info@ often doesn't.
• Respect their process. Some labels only take demos through a form or a demo inbox. Use it. An email that ignores their instructions tells them you didn't read them.
• Start with people who already know you. On your Leads page in Aden, Find A&R contacts searches your connected Gmail for demo and A&R threads and adds the people it finds as contacts, grouped by label.

Write the pitch

Keep it short enough to read on a phone without scrolling. One person, one song, one link, one ask.

Subject: Unreleased: "Night Swim" (melodic house, ready to release)

Hi Sam,

I've followed Low Tide since the Mira EP. "Night Swim" sits close to that record: 122 BPM, warm pads, and a vocal hook that lands at 0:40.

It's mixed, mastered and ready to release. Splits and IPIs are settled.

Private link: aden.space/...

Would you consider it for a spring release?

Thanks, Jules

What makes it work:

• The subject says what it is. Unreleased, the title, the genre, and that it's finished.
• The first line is about them. It names a release of theirs, so it can't be a mass mail.
• One line describes the song in terms they can check in ten seconds: tempo, sound, where the hook is.
• It answers business affairs early. Finished, mastered, splits settled.
• There is one link and one question. No attachments, no socials, no backstory.

Send personal pitches to many labels in Aden

Writing twenty of these by hand takes a day. A BCC list takes a minute and gets ignored. In Aden, you write the pitch once and every label still gets its own email.

1. Connect your inbox. Connect your Gmail or Outlook in your team's email settings. Pitches go out from that address, so they arrive as an email from you and replies come back to your inbox.
2. Open the composer. Open the track or album, go to its release tab and choose Send a pitch. You can also press Submit in the track sidebar, or search "send a pitch" in ⌘K.
3. Add the labels. For each label, pick who gets it from your contacts, or add someone new. They stay linked to that label for next time.
4. Pick a starting point. Choose a template on the right, or How you write to start from your own style. From your sent mail lists pitches you sent before: pick one and Aden turns it into a draft with the old names and link swapped out, ready to Save as template.
5. Make it yours. Aden fills in each A&R's name, their label, the song title and the link per label. Fill in the parts in [brackets]: that is the line about the music only you can write, and Aden won't send while one is still empty. Rewrite makes the draft shorter, warmer or more professional.
6. Set what each link allows. The link icon on each label decides whether that label hears one version or every version, and whether they can download or comment.
7. Send. Send them all at once, or switch to One by one to read and adjust each email before it goes.

Every label gets its own share link, named after the song and the label. That is what lets Aden tell you who listened.

Follow what happens

After your first pitch, Aden offers to add the Pitches widget to your dashboard. On your phone it shows up by itself.

• Opens and plays. You see who opened your email and who pressed play on their link.
• Replies. When a label answers, Aden reads the reply and sets the status: in consideration, accepted or rejected. A sparkle marks a status Aden set, and you can change any status yourself.
• Follow-ups. A label that hasn't replied after 14 days shows up as a follow-up to send. A reply pauses the follow-up.

Follow up once

One to two weeks after the pitch, send one short follow-up in the same thread. Give them something new: a release date, a show, a playlist add, a new mix. If there is still no answer after that, move on. A third nudge rarely changes a no into a yes, and it can turn a maybe into a no.

FAQ

How many labels should I pitch at once?

As many as genuinely fit the song. Ten labels that sound like your track beat a hundred that don't. Each one still gets its own email to one person.

Should I send the WAV or an MP3?

Neither, as an attachment. Send one private link that plays in full quality in the browser, and send the WAV when they ask for it.

Can I pitch an unfinished song?

Pitch finished songs. If you send a demo on purpose, say so in the first line, and only to an A&R you already know.

Is it fine to send the same pitch text to several labels?

Yes, as long as each email goes to one person, uses their name and says why the song fits their label. In Aden the draft fills in each name, label and link for you.

Are my pitches sent from an Aden address?

No. Aden sends each pitch from the Gmail or Outlook account you connected. The A&R sees your address, and replies land in your inbox.

Can I see if an A&R listened to my track?

Yes, when you send the pitch from Aden. Every label gets its own share link, so the Pitches widget shows who opened the email and who pressed play.